Strategy

Our Market Approach

AD MAIORA develops and manages regulated gaming ecosystems through disciplined market entry strategies, regulatory alignment and structured operational deployment.

Our presence reflects our ability to translate international executive experience into effective local execution within diverse and highly regulated environments.

Markets

Where We Operate

We maintain an established and growing footprint across West and Central Africa, supporting national gaming modernization and sustainable revenue performance.

Ivory Coast

Full-scale Operations Visit Platform

Full-Scale Regulated Retail and Online Operations Established

Managed a seamless transition from the former operating partner, ensuring full transactional continuity, operational stability and uninterrupted revenue flows from day one.
Integrated nationwide retail network and fully deployed online platform.
Mobile money payment infrastructure.
Structured operational management across physical and digital channels.
Continuous revenue performance optimization.
Business volume increased five to sixfold within 15 months, reflecting disciplined commercial activation and sustained market growth.

The seamless transition ensured uninterrupted operations and revenue continuity while enabling accelerated performance under a structured operational framework.

Outdoor SportCash sign on the facade of a gaming room

SportCash counter with two service windows in Ivory Coast

SportCash gaming room with tables, customers and information screens

Guinea

Full-scale Operations Visit Platform

Full-Scale Regulated Retail and Online Operations Established

New national brand developed and launched from inception.
Initial digital deployment phase, followed by structured retail network expansion.
Launch of purpose-built retail gaming centers tailored to the local market.
Certified platform integration and regulatory alignment.
Progressive commercial activation and performance optimization.

The Guinean market was developed through a phased deployment strategy — beginning with a controlled online launch before expanding into a structured retail network and purpose-built gaming centers, introducing modernized gaming infrastructure to the country.

Senegal

Market Entry in Progress

Finalization Phase Underway

Official proposal submitted to relevant authorities.
Institutional discussions ongoing.
Structured market development framework prepared.
Operational and technological readiness established.

AD MAIORA is engaged in a formal market entry process aligned with national regulatory frameworks, reflecting its disciplined and institutional approach to expansion.

Democratic Republic of the Congo (DRC)

Engagement Phase

Formal Engagement Process Underway

Institutional engagement.
Structured market preparation.

Start a discussion

Engage with AD MAIORA

We welcome institutional partners, national operators, regulators, investors and strategic stakeholders seeking structured gaming ecosystem development across Africa.

AD MAIORA engages in disciplined and structured partnership processes aligned with national regulatory frameworks.

If you represent a regulatory authority, national operator, private licensee or institutional stakeholder, we invite you to initiate a confidential discussion.