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AD MAIORA

Building Sustainable 
Gaming Ecosystems 
in Africa

Institutional Partner for Regulated Market Development

Who We Are

Execution. Governance. Sustainable Growth.

AD MAIORA is a strategic institutional partner specialized in the structuring, development and management of regulated gaming ecosystems across African markets.

We combine international leadership experience with deep regulatory and operational expertise in Africa to build compliant, scalable, and high-performance gaming operations.

  • Senior leadership with decades of global regulated market experience.
  • Strong expertise in African regulatory environments.
  • Proven operational execution across multiple jurisdictions.
  • Long-term institutional partnerships.

Supporting national modernization strategies and contributing to sustainable public revenue generation through compliant and structured gaming ecosystems.

  • Decades Of Regulated Market Experience

    Founded by executives who have shaped and managed high-performance gaming markets across Europe, Africa and beyond.

  • Structured Multi-Market Deployment

    Full-scale regulated operations established in Ivory Coast and Guinea, with expansion into the Democratic Republic of Congo and Senegal underway.

  • End-To-End Ecosystem Delivery

    From licensing and structuring to full operational rollout, technology deployment and performance management.

What We Offer

Turnkey Gaming Ecosystems for Regulated African Markets

We provide end-to-end solutions covering technology, operations, regulatory compliance, payments, distribution, and long-term market structuring.

Certified & Regulated Technology

Fully certified platform aligned with international standards and local regulatory requirements.

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Local Execution Capability

On-the-ground teams ensuring operational efficiency, regulatory alignment and stakeholder coordination.

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Integrated Payments Infrastructure

Direct integrations with major African mobile money providers (Orange Money, MTN, Airtel, Moov).

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Omni-Channel Distribution

Web, Mobile, App and Retail integration within a unified operational framework.

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Governance & Compliance

Advanced anti-fraud systems, responsible gaming frameworks and international-grade data protection.

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Training & Knowledge Transfer

Structured capacity-building programs for operational teams and institutional stakeholders, ensuring long-term autonomy, and sustainable market development.

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Our Portfolio

Comprehensive Gaming Verticals

From Sports Betting and Lotteries to Instant Games, Online Gaming and VLT/Slot Networks — we structure and manage diversified regulated gaming ecosystems.

  • Sports Betting

    Complete retail & digital ecosystems, risk management and performance optimization.

  • Virtual Games

    Certified virtual sports and number-based simulations designed for high-frequency engagement and optimized margin performance within regulated environments.

  • Lotteries

    National lottery systems, jackpot management and draw-based game infrastructure.

  • Instant Games

    Physical and digital instant game deployment and distribution networks.

  • Online Gaming

    iGaming platforms, casino integration and payment infrastructure.

  • VLT / Slot Networks

    Network structuring, retail deployment and centralized management systems.

Markets

Where We Operate

We maintain an established and growing footprint across West and Central Africa, supporting national gaming modernization and sustainable revenue performance.

Ivory Coast flag

Ivory Coast

Full-Scale Regulated Retail and Online Operations Established

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Guinea flag

Guinea

Full-Scale Regulated Retail and Online Operations Established

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Senegal flag

Senegal

Finalization Phase Underway

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Democratic Republic of the Congo (DRC)

Formal Engagement Process Underway

Faq

Partnering with AD MAIORA

Discover how we can support the growth of your gaming operations across Africa.

AD MAIORA is a strategic institutional partner and integrated gaming technology operator specialized in the structuring, deployment and management of regulated gaming ecosystems across African markets. We combine certified flexible technology, operational execution and executive-level regulated market experience to deliver sustainable and measurable revenue performance.

AD MAIORA maintains full-scale regulated retail and online operations in Ivory Coast and Guinea, with structured expansion initiatives underway in the Democratic Republic of the Congo and Senegal. While our current operational footprint is concentrated in West and Central Africa, our strategic focus extends across the African continent, where we support regulated market modernization and sustainable gaming infrastructure development.

Explore our markets

We deliver fully integrated gaming infrastructures including:

  • Certified technology platforms.
  • Retail and digital ecosystem deployment.
  • Operational management and commercial activation.
  • Regulatory alignment and compliance oversight.
  • Revenue optimization and performance management.

We do not operate as advisors — we deploy, manage and scale structured regulated gaming ecosystems aligned with national frameworks.

Discover our services

AD MAIORA is distinguished by the executive-level experience of its founders, who previously held leadership roles within leading global gaming groups.
While technology can be replicated, executive-level expertise in structuring, scaling and governing regulated markets remains rare. We combine international operational leadership with deep local execution capability across African markets.

Learn more about us

Regulatory integrity is embedded in our deployment model.
We integrate certified systems, structured governance frameworks and continuous compliance monitoring aligned with national regulatory authorities. Our operations are built to preserve transparency, operational stability and revenue continuity.

Yes. We support regulated market entry through structured engagement processes, regulatory alignment, flexible technology deployment and full operational rollout models tailored to national frameworks.

Our approach prioritizes institutional alignment, regulatory integrity and sustainable long-term performance.

We engage with national operators, regulators, private licensees, investors and technology partners seeking disciplined market development and measurable revenue performance in regulated African markets.

Partnership discussions can be initiated through direct contact via our website.

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